Salesforce MC-Con-201 dump torrent : Salesforce Certified Marketing Cloud Next Consultant

MC-Con-201 Exam Braindumps
  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 18, 2026
  • Q & A: 0 Questions and Answers

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Platform Setup & Governance13%- Business Units and governance
  • 1. Content and user governance using roles and Enhanced CMS Workspaces
    • 2. Business Unit requirements
      - Domain authentication and authorization
      • 1. Self-service domain authentication
        • 2. Domain authorization for branded, authenticated email delivery
          - Marketing Cloud Next environment setup
          • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
            Consent13%- Consent record management
            • 1. Creating, managing, and updating consent records
              - Platform consent objects
              • 1. Purpose and relationships of consent objects
                - Consent banners
                • 1. Configuring consent banners on marketing landing pages and external pages
                  - Consent management concepts
                  • 1. Role of consent in customer engagement and compliance
                    Data Modeling, Identity Resolution & Segmentation25%- Data 360 consumption and entitlements
                    • 1. Impact of marketing automation design decisions on platform consumption and usage
                      • 2. Consumption-based entitlements
                        - Data 360 data object concepts
                        • 1. Connecting, harmonizing, unifying, and activating customer data
                          • 2. Audience segmentation and content personalization
                            - CRM data ingestion and activation
                            • 1. Actionable Lists
                              • 2. CRM objects and records
                                • 3. Audience segmentation, activation, and content personalization
                                  - Identity Resolution
                                  • 1. Linking multiple data sources into a unified profile
                                    • 2. Configuring Identity Resolution
                                      Agentforce & AI Innovation11%- Marketing agents
                                      • 1. Content generation
                                        • 2. Audience segmentation
                                          • 3. Campaign creation
                                            - Predictive AI
                                            • 1. Selecting appropriate predictive AI features
                                              - Conversational messaging
                                              • 1. Customer engagement and response handling
                                                • 2. Ongoing interactions across messaging channels
                                                  Campaign Design, Flow Orchestration & Content30%- Landing pages
                                                  • 1. Components and configuration required to build landing pages
                                                    - Flow orchestration
                                                    • 1. Flow configuration settings
                                                      • 2. Flow elements and logic for business processes and messaging
                                                        • 3. Flow types
                                                          • 4. Trigger conditions
                                                            - Messaging data sources
                                                            • 1. Selecting appropriate data sources for personalized customer data
                                                              - Personalization
                                                              • 1. Repeaters
                                                                • 2. Handlebars
                                                                  • 3. Content variations
                                                                    • 4. AMPscript
                                                                      • 5. Merge fields
                                                                        - Activation templates
                                                                        • 1. Configuring activation templates
                                                                          • 2. Selecting appropriate contact point values
                                                                            Analytics & Performance Insights8%- Reporting and analytics
                                                                            • 1. Selecting pre-built dashboards for reporting requirements
                                                                              - Marketing insights
                                                                              • 1. Surfacing marketing data and insights across the Salesforce platform

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